Rolex: It’s a desert out there

I’ve been on a bit of a tour this week, writes Rob Corder, taking in Ireland, Miami, Virginia, Connecticut and New York, visiting five retailers in as many days.

It will probably be my last trip for a while, with elbow-bumps replacing handshakes at every stop; a reminder of the fast moving Coronavirus story.

The world may be approaching meltdown over the virus but one company blissfully unaffected is Rolex.


On one of my retailer visits, I sat in on a weekly allocation meeting.

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